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所谓媒介威信,是指传播主体在其对象心目中的威望和信誉。具有很高威望和信誉的形成是由传方和受方“两方”决定的。如果将传方的新闻信息输出看作是一个点,那么其面对的广大社会受众就应该是一个面。点向面的信息输出是显而易见的,而社会受众对接受的新闻信息所作的评判也是一种信息回馈,它反向流向传播点,成为传媒发扬优点修正错误的主要依据,这就是传受两方的双向互动,其程序如下:传方信息输出——受方认识信息反馈——传方修正信息再输出——受方再认识再反馈……由于客观世界的复杂性,世上没有绝对的传受融合和碰撞,也不可能出
The so-called media prestige, refers to the dissemination of the subject in the eyes of its object of prestige and credibility. The formation of high prestige and credit is determined by the “two parties” of the sender and the receiver. If the transmission side of the news and information output as a point, then the broad masses of its social audience should be a face. The output of point-to-surface information is obvious, and the judgment made by the social audience on the received news and information is also an information feedback. It reversely flows to the point of propagation and becomes the main basis for the media to make good mistakes and correct mistakes. Of the two-way interaction, the procedure is as follows: transmission of information output - by the party’s knowledge of information feedback - transmission of information to be amended and then re-export - then the party to recognize and then feedback ... Due to the complexity of the objective world, there is no absolute transmission Fusion and collision, it is impossible