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当前正值我国体育新闻传播事业飞速发展之际,体育媒体在宣传我国体育的政策、传播体育信息、传递体育知识、推广体育事业、开发体育市场等领域都起到了积极作用。同时体育新闻传播业面临着很多问题,因此从深层背景下认识体育文化、体育经济,对探索出一条适合中国体育新闻传播的可持续发展之路,是很有必要的。
At a time when China’s sports journalism and broadcasting cause is developing rapidly, the sports media have played an active role in publicizing the policies of our sports, disseminating sports information, passing sports knowledge, promoting sports and developing sports markets. At the same time, the sports journalism and communication industry faces many problems. Therefore, it is necessary to understand the sports culture and the sports economy from a deep-seated background and explore a road of sustainable development suitable for the dissemination of sports news in China.