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游戏化的组织样式成为很多电视综艺节目的选择,本文重点解析了<<超级女生>><<爽食赢天下>>等节目中的游戏化设置,并提炼出其内涵的“狂欢式”的文化走向。通过分析游戏化的设置和传达的文化走向,作者提出电视综艺节目不仅要寻求更加有效的表现方式满足受众的审美心理诉求,更要承担起电视文化的功能,用绝佳的方式传播积极健康向上的电视内容。
Gaming organization style has become the choice of many television variety shows, this article focuses on the analysis of << Super Girl >> << cool world to win the world >> and other programs in the game settings and extract its meaning "The cultural trend. By analyzing the setting of gamification and the cultural trend of communication, the author proposes that television variety shows should not only seek more effective ways of expression to satisfy audience’s aesthetic psychological demands, but also should assume the function of television culture and spread the positive and healthy attitude in an excellent way TV content.