论文部分内容阅读
银行保险是指通过银行代理销售保险产品的做法,它在国际上是一种流行的金融服务。其深刻内涵在于它不仅是简单的银行代理业务,而是银行和保险公司采用一种相互渗透和融合的战略,将银行和保险公司等多种金融服务联系在一起,并通过客户资源的整合与销售渠道的共享,提供与保险有关的金融产品服务,以一体化的经营形式来满足多元化的金融服务需求,本质上是银行和保险的融合。
Bank insurance refers to the practice of selling insurance products through bank agents. It is a popular international financial service. Its profound connotation is that it is not only a simple banking agency business, but banks and insurance companies adopt a mutual infiltration and integration strategy that connects banks and insurance companies and other financial services together, and through the integration of customer resources and The sharing of sales channels, the provision of insurance-related financial products and services, and the diversification of financial services needs in an integrated operation form are essentially the integration of banking and insurance.