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说来令人惊讶,在美国通用公司市场部上班的人中,隶属于各家专业公关公司的人比市场部自己的员工还要多!这些专业公司承担了通用大部分的公关业务。目前,这种把公关业务外包给专业公关公司的做法在国外以及我国一些大城市,如北京、上海、广州等地也逐渐流行起来。据了解,公关外包在国际上已是相当流行的做法,几乎所有的《财富》500强企业都将部分甚至全部公关业务外包,有些公关外包的形式还很独特,像杜邦、GM,其部分公关职能外包给专业公关公司。
To be surprised, of the people who work at GM’s marketing department, there are more people who belong to various PR agencies than their marketing staff. Most of these specialist companies take on most of PR’s business. At present, the practice of outsourcing PR to specialized public relations firms is also gaining prominence in foreign countries as well as in some major cities in our country, such as Beijing, Shanghai and Guangzhou. It is understood that PR outsourcing is quite popular internationally. Almost all the Fortune 500 companies outsource some or all of their PR operations. Some PR outsourcing forms are still quite unique. Some of them, like DuPont, GM, Function outsourcing to professional public relations firm.