论文部分内容阅读
对于依靠代理发展起来的品牌,在转型过程中,一定要将设计的重点从分销代理需求转向消费者需求。而不是简单地针对代理商,以争取他们的订单为上。当然,这两者并不对立。中国市场的不确定性令人挠头。棘手的,多样性,差异性,成长性高——这就是世界著名的战略咨询公司罗兰.贝格对中国市场的评语。在未来的市场发展中,消费者的“甄别”能力决定了市场的不确定性与走向,它所体现出来的就是:物有所值并物超所值。
For relying on the agency to develop the brand, in the process of transition, we must focus on the design shift from the demand for distribution agents to consumer demand. Instead of simply targeting agents to fight their orders up. Of course, the two are not opposed. Uncertainty in the Chinese market is daunting. Tricky, diversity, diversity, high growth - this is the world famous strategic consulting firm Roland. Berg review on the Chinese market. In the future development of the market, the “screening” ability of the consumer determines the uncertainty and trend of the market. What it shows is that it is worth the price and is worth the money.