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随着经济的发展,很多城市都修建了地铁,地铁的修建不仅缓解了城市的交通压力,给市民的出行带来方便,同时也在一定程度上促进了周边经济的发展,很多地方甚至形成了有特色的地铁商圈,但如今市场早已不是传统的卖方市场,“顾客就是上帝”的经营理念逐渐成为主流,在激烈的市场竞争下,商圈发展中存在周围交通通达性差、商圈缺乏特色、经营模式单一等问题,本文通过市场调查和查阅相关资料并结合劳朋特4C和顾客价值链理论对商圈和商家在产品、服务、形象和人员等方面提出发展战略。
With the economic development, many cities have built the subway. The construction of the subway not only relieved the traffic pressure in the city, brought convenience to the citizens, but also promoted the economic development of the surrounding area to a certain extent, and even formed a lot of places There is a distinctive subway shopping district, but nowadays the market is no longer a traditional seller’s market. The business philosophy of “customer is God” has gradually become the mainstream. In the fierce market competition, there is poor traffic accessibility around the business district. Lack of features and single mode of operation, this paper puts forward the development strategy of products, services, image and personnel to the shopping district and the merchants through the market research and consulting related materials and combining with the theories of the customer value chain and 4C.