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“12台产品全线中标、3000万元订单收入囊中。”连日来,徐工塔机订单不断,喜事连连。2013年,面对错综复杂的行业形势,按照徐工集团王民董事长在塔机调研时提出的“抓好产业发展,促进塔机倍增”的指示,徐工塔机始终坚持“聚焦市场聚焦客户”的工作主线,抢抓机遇、细分差异化市场,以提升市场占有率为目标,不断加快全国销售服务网络及配套件基地的布局,2013年上半年销售收入逆势突破,同比增长177%。开疆拓土赢得销售满堂彩为进一步提升机构运营效率,增强企业前瞻市场的敏锐度和应对市场变化的敏捷度,徐工塔机从优化内部营销管理机构着手,成立营销公司,下设五大职能部
“12 sets of products won the bid across the board, 30000000 yuan orders in the bag. ” In recent days, XCMG tower crane orders, happy event again and again. In 2013, faced with the complicated industry situation, in accordance with the instructions of Chairman Wang Min of XCMG Group during the investigation of tower crane, Xujiagou Tower always adhered to the principle of “focusing on industrial development and promoting double tower crane” Customer ", seize the opportunity and differentiate the differentiated market. With the goal of increasing market share and constantly accelerating the layout of the national sales and service network and supporting parts base, the sales revenue in the first half of 2013 broke through the contradiction and increased over the same period of the previous year 177%. In order to further enhance the operational efficiency of the organization and enhance the sensitivity of the forward-looking market and the agility of the market, Xugong Crane set up a marketing company by optimizing the internal marketing and management agency and set up a five-functional department