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网络媒介的出现和普及,使电影传播从大众走向分众,打破了地域和时间的限制,开阔了电影受众视野,提高了受众的欣赏水平,使看电影成为一种全民化的文化消费方式,进一步刺激了受众对高质量电影产品的需求。但是网络市场的不规范导致电影导演的创作积极性受到打击,影院佳片难得与网络国外电影资源的丰富形成鲜明对比,使受众对国产电影失去信心。
The emergence and popularization of internet media have made movie transmission from mass to sub-audience, breaking the limitation of region and time, broadening the field of view of film audience and raising the audience’s appreciation level, making movie become a universal culture consumption mode and further Stimulate the audience’s demand for high-quality movie products. However, due to the non-standard network market, the creative enthusiasm of film directors has been hit hard. Cinema film is in stark contrast with the richness of film resources abroad, leaving the audiences lost confidence in domestic movies.