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分析近年来一些最成功的品牌创新,人们就会发现,最优秀的创新者会采用不同一般的做法:他们常常把品牌创新的重点,放在为常见问题寻找有效的解决方案上。可以说,真正的创新者更注重对品牌的不断完善。
Analyzing some of the most successful brand innovations in recent years, one finds that the best innovators take a different approach: they often focus their brand innovation on finding effective solutions to common problems. It can be said that the real innovators pay more attention to the continuous improvement of the brand.