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新媒体传播为我们的感官,特别是视觉带来了享受及震撼。同样也为设计师提供更为宽广的视觉传达设计平台,但在进行视觉语言的整合创新之时,需避免单纯追求受众感官刺激功能、游戏功能和娱乐功能的强化,不应抛弃或弱化道德理性、审美价值深度和人文关怀等为内核的精神意蕴。倘若忽视主题、消解人性深度、消解艺术个性,一味追寻科技所带来的视觉语言形式上的变化而忽略其文化内涵,其结果就是导致受众精神内涵上的空虚、苍白与视觉设计语言的世俗化。
The new media has brought enjoyment and shock to our senses, especially to the eyes. But also provide designers with a broader platform for visual communication design. However, when integrating and innovating visual languages, it is necessary to avoid the simple pursuit of enhancement of the sensory stimulation function, game function and entertainment function of the audience, and should not abandon or weaken the moral rationality , The depth of aesthetic value and humane care as the inner spiritual meaning. Neglecting the theme, digesting the depth of humanity and dissolving the individuality of the arts blindly pursues the formal changes in the visual language brought about by science and technology while neglecting the cultural connotation. As a result, it leads to the emptiness of the spirit of the audience and the secularization of the language of paleness and visual design .