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《当IP从一个热词变成一种霸权,文学向何处去》(做书微信公号2016.06.06)梁振华文学到底是什么?但凡确凿的答案,无非证明了自身的肤浅。我一度这么认为。但是现在,如果你再问我:今天的文学,到底是什么?我想我找到答案了——文学,就是幽灵;是的,文学在今天成为了幽灵。《花10亿元收购百度文学,完美世界为了啥?》(36氪2016.06.20)缪定纯与腾讯为驱动泛娱乐业务而买下阅文集团的逻辑类似,完美世界此番买回百度文学,通过布局文学IP来助力完美环球的影视计划。并且对于刚刚在A股借壳上市的完美世界而言,借
“When IP turns from a hot word to a hegemony, where does literature go?” (Do WeChat Gong Jun 06.06.06) What is Liang Zhenhua’s literature in the end? Whenever conclusive answers prove their superficiality. I used to think so. But for now, if you ask me again: What is today’s literature? I think I found the answer - literature is ghost; yes, literature has become a ghost today. “Spent 1 billion acquisition of Baidu literature, the perfect world for what?” (36 krypton 2016.06.20) Miao Dingchun and Tencent to drive the pan-entertainment business and buy the reading group logic similar to the perfect world bought Baidu literature over this time, through Layout Literature IP to help perfect the world’s television program. And for the perfect world just backdoor listing of A shares, borrow