品牌传播十大创意模式

• 作 者: 秦川
• 出 处: 中国商人
• 发表日期: 2002年07期
• 关键词: 永续经营 销售业绩 人格模式 核心原理 水漂 斯沃琪 帮宝适 南方黑芝麻糊 价值承诺 海飞丝

企业要永续经营,必须认真做好品牌的传播工作。遗憾的是,很多企业花在品牌宣传方面的钱,有很多都打了水漂。究竟应该如何传播品牌,从而显著地提高销售业绩?第一模式:扩大痛苦再施于人核心原理人有两种基本的人格模式,一种是逃避型,另一种是追求型。逃避型者大都拒绝困难,害怕痛苦,而追求型的人正好相反。更多的情况是集两种特质于一身。人之所以采取行动,对于逃

In order to be sustainable, the company must do a good job of brand communication. Unfortunately, many companies have spent a lot of money on branding. How should the brand be disseminated, so as to significantly improve sales? The first model: expanding pain and then applying to people’s core principles There are two basic personality models, one is evasion and the other is pursuing. Escapers mostly refuse difficulties and are afraid of pain. Those who pursue type are just the opposite. More situations are the combination of two qualities. The reason why people take action is to escape