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商业广告设计中新媒体的交互性在市场竞争中,成为广告设计水平竞争力的一种手段,广告设计的专业性越来越强,广告设计创新显得越来越迫切。这种“互动性”其实是更好地体现了艺术对每一个人的作用和个体性;也是新媒体艺术利用电视、录像、互联网、虚拟现实等多种手段积极地投入到大众文化与消费文化之中,走出了个人的私密性与狭隘感,对公共文化具有极强的影响力。
The interactive nature of new media in the design of commercial advertisements has become a means of competitive design of advertising in the market competition. The professionalism of advertisement design is more and more strong, and the advertisement design innovation becomes more and more urgent. This “interaction ” is actually a better expression of the art for everyone’s role and individuality; is also a new media art using television, video, the Internet, virtual reality and other means to actively invest in popular culture and Consumer culture, out of personal privacy and narrow sense of the public culture has a strong influence.