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手机卡是中国移动公司重要的销售和服务载体,是移动公司在通信前端市场重要组成部分。而随着通信业的发展与竞争,手机卡的运营和管理将成为通信前端市场的重要决胜因素。面对移动用户在通信改制后的大幅增号,手机卡业务随之迅速环比增长,对手机卡销售、服务、管理提出新的要求。就如何借助移动信息化技术提升对手机卡的运营能力和管理水平,规范手机卡的市场进行论述。
The mobile phone card is an important sales and service carrier for China Mobile and an important part of the mobile company in the communications front-end market. With the development and competition of the communications industry, the operation and management of the mobile phone card will become an important decisive factor in the communications front-end market. In the face of a sharp increase in number of mobile subscribers after the restructuring of communications, the business of mobile phone cards rapidly increased sequentially and put forward new requirements on the sales, service and management of mobile phone cards. How to use mobile information technology to improve the operational capacity of mobile phone cards and management standards, regulate the market for mobile phone cards are discussed.