论文部分内容阅读
标志以单纯、显著、易识别的物象、图形或文字符号为直观语言,除标示什么、代替什么以外,还具有表达意义、情感和指令行动等作用。在一定条件下,标志传达信息的功能甚至超过语言文字,因此,它在设计、摄影、印刷和图像传送等方面被广泛应用于现代社会的各个方面。随着社会的快速发展,标志越来越受到人们的重视,标志设计也得到空前发展,因此,探讨新时期标志设计创作及表现策略尤为重要。
Marks with simple, significant, easy to identify objects, graphics or text symbols for the visual language, in addition to what is marked, instead of anything else, but also has the meaning of expression, emotion and command actions and so on. Under certain conditions, the logo can even convey more information than the language. Therefore, it is widely used in all aspects of modern society in design, photography, printing and image transmission. With the rapid development of society, people pay more and more attention to the emblems and the development of emblems has been developed unprecedentedly. Therefore, it is particularly important to explore the creative design and performance strategies of emblems in the new era.