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一、标志图形的视觉语言1、何谓视觉语言视觉语言是有视觉符号的最基本元素构成的、具有视觉意义的最小单元,这种符号所传递的意义已经达到了人们普遍认知的程度。视觉语言几乎涵盖了所有的艺术形式,从传统的绘画艺术到建筑,从现代设计到行为艺术,从室内设计到商品包装,设计的视觉语言无处不在,可以说他是艺术设计最根本的语言表达形式。2、标志图形的视觉感知标志,是表明事物特征的记号。以单纯、显著、易识别的物象、图形或文字符号为直观语
First, the visual language of the logo graphics 1, what is the visual language? Visual language is the smallest unit of the visual elements of the most basic elements of visual symbols, the significance of this symbol has reached the level of people’s perception. Visual language covers almost all forms of art. From traditional painting art to architecture, from modern design to performance art, from interior design to commodity packaging, the visual language of design is ubiquitous. It can be said that he is the most fundamental language of art design Form of expression. 2, logo visual perception of the logo, is to indicate the characteristics of things mark. Simple, significant, easy to identify objects, graphics or text symbols for the intuitive language