论文部分内容阅读
随着计算机技术的不断发展,电子商务活动和电子商务行为的发生频率越来越高,而从经济学的角度分析,对消费者的消费行为具有影响的相关因素需要研究人员给予必要的重视。本文从信息浏览、信息不对称以及边际效应三个层面阐释了不同商务结构对于消费者行为影响的原因和表现形式,旨在为商务行为研究人员提供有效的建议,以供参考。
With the continuous development of computer technology, e-commerce activities and e-commerce activities are becoming more and more frequent. From an economic point of view, researchers who need to pay more attention to the relevant factors that influence the consumer behavior of consumers. This paper illustrates the reasons and manifestations of the impact of different business structures on consumer behavior from three aspects: information browsing, information asymmetry and marginal effect. The purpose is to provide effective advice to business behavior researchers for reference.