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当今公司对于市场竞争的战略日益多元化,虽看似混乱无比,实则也有脉络可循,许多专家研究表明,公司的市场竞争战略大致经过了产品竞争品牌竞争服务竞争等3个阶段。品牌是质量和服务的综合体。美国著名管理学家托马斯·彼德斯说:“企业只有把服务放在首位,才能获得源源不断的利润。”正因为如此,当今世界著名品牌公司都把服务战略放在推进企业发展、提升品牌竞争力的重要位置上。随着知识经济的发展和服
Today's corporate strategy for market competition is increasingly diversified, though seemingly very chaotic, but in fact there are context-based, many experts have shown that the company's market competition strategy through the product competition, brand competition, service competition and other three stages. Brand is a combination of quality and service. Thomas Peters, a famous management scientist in the United States, said: “Enterprises can only obtain steady profits if they give top priority to service.” Because of this, today's world famous brand companies all focus their service strategy on promoting enterprise development, Enhance brand competitiveness in an important position. With the development of knowledge-based economy and service