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在广电行业各种节日接连不断。如电视金鹰节、四川电视节、上海电视节等。这些节日不仅在业内有影响,也得到观众喜爱。但作为电视媒体主体的观众,却一直是处于被动的接受和欣赏,却难有机会切身参与。而浙江电视人却把观众当主角,让观众真正体验“上帝”的感觉。11月3日以观众为主体的“中国(浙江)电视观众节”在浙江全省遍地开花。5天的活动,得到了全国观众的积极响应,在全省上下激起强烈的社会反响。全国各地直接参与观众节各项活动的有近800万人次。那么,浙江电视人为什么要开这一先河,举办观众节的背景是什么?这次观众节又有什么特点?为此,本刊专访了浙江广电集团副总编辑顾顺坤。
Radio and television industry in a row after another festivals. Such as TV Golden Eagle Festival, Sichuan TV Festival, Shanghai TV Festival and so on. These festivals are not only influential in the industry but also enjoyed by the audience. However, the audience as the main body of the television media has always been in a passive position to accept and appreciate it. However, it is hard to get involved. While the Zhejiang TV people put the audience as the protagonist, so that the audience really experience the “God” feeling. On November 3, the “China (Zhejiang) Television Audience Festival” featuring the audience as its mainstay flourished throughout Zhejiang Province. The five-day event received a positive response from the audience nationwide, arousing strong social repercussions across the province. Nearly 8 million people took part in various activities of the audience festival all over the country. So why did Zhejiang TV set a precedent for this event? What is the background of the audience festival? What are the characteristics of this festival? For this reason, we interviewed Gu Shunkun, deputy chief editor of Zhejiang Radio and Television Group.