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第一讲《广告法》的立法背景、立法宗旨、调整范围和规范广告活动的基本原则1994年10月27日,第八届全国人民代表大会常务委员会第十次会议审议通过了《中华人民共和国广告法》(以下简称《广告法》),并于1995年2月1日起施行。《广告法》的颁布实施,标志着我国广告业迈入了依法管理的新阶段,对于保障广告业的健康发展,使广告更好地为发展社会主义市场经济服务,必将发挥重要的作用。
Lecture 1 The Legislative Background, the Purpose of Legislation, the Scope of Legislation, the Scope of Regulation and the Basic Principles of Regulating Advertising Activities of the “Advertising Law” On October 27, 1994, the Tenth Meeting of the Standing Committee of the Eighth National People’s Congress examined and approved the “People’s Republic of China Advertising Law ”(hereinafter referred to as“ Advertising Law ”) and came into force on February 1, 1995. The promulgation and implementation of the “Advertising Law” marks that the advertising industry of our country has entered a new stage of legal management and will surely play an important role in safeguarding the healthy development of the advertising industry and making advertising serve the development of the socialist market economy.