台湾的“儿童行销”热

• 作 者: 张旬
• 机 构: 山东财政学院经贸系
• 出 处: 市场与人口分析
• 发表日期: 1995年04期
• 关键词: 经贸系 诉求对象 儿童用品 山东财政学院 儿童产品 吴若权 商品广告 包装设计 形象宣传 消费开支

台湾的“儿童行销”热张旬（山东财政学院经贸系讲师）近年，台湾兴起了一股“儿童行销”热。所谓“儿童行销”，大体可概括为两大类。一类是指针对儿童购买的行销，甚至包括大人为儿童购买的儿童用品的行销；这一类“儿童行销”，儿童是行销的诉求对象。另一类“儿童行销...

Taiwan’s “Children’s Marketing” Hot Zhang Xun (Lecturer, Department of Economics and Trade, Shandong Institute of Finance) In recent years, there has been an upsurge of “child marketing” in Taiwan. The so-called “children’s marketing” can be broadly classified into two broad categories. One category refers to the marketing of children’s purchases, and even the marketing of children’s products purchased by adults for adults; this category of “children’s marketing” is the target of marketing for children. Another kind of "children’s marketing ...