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创意产业是开发人类创造力、解放文化生产力、提升产业竞争力、增强国家软实力的有效手段。它强调创意和创新,强调把文化、技术、产品和市场有机结合起来,不仅能够为人们提供文化含量较高的产品和服务,满足人们的精神需求,有效的刺激内需,形成新的消费市场,更重要的是它还可以和其它产业融合发展,促进产业创新和结构的优化,有效的推动我们的经济转型。
Creative industries are an effective means of developing human creativity, liberating cultural productivity, upgrading industrial competitiveness and enhancing national soft power. Emphasizing creativity and innovation, it emphasizes that combining culture, technology, products and markets can not only provide people with products and services with high cultural content, satisfy people’s spiritual needs, effectively stimulate domestic demand and form a new consumer market, More importantly, it can also integrate with other industries and promote the optimization of industrial innovation and structure so as to effectively promote our economic restructuring.