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按照国家推进三网融合的阶段性目标设计,2013年是我国三网融合从局部试点转向全面推进的关键起点。在此背景下,我们有必要再次审视有线电视行业的优势与劣势、机遇与挑战,并以此为基础重新思考有线电视行业的竞争策略。一、三网融合背景下中国有线电视发展的SWOT分析SWOT分析法,也被称为TOWS分析法或道斯矩阵,即对组织的优势
According to the phased goal design that the country promotes the integration of three networks, 2013 is the key starting point for our country’s triple play to shift from a local pilot to an all-round promotion. Against this background, we need to revisit the strengths and weaknesses, opportunities and challenges of the cable industry as a basis for rethinking the competitive strategy of the cable industry. One, three networks under the background of SWOT analysis of the development of China’s cable TV SWOT analysis, also known as TOWS analysis or Dow matrix, that is, the advantages of the organization