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在经济全球化和信息化将世界紧密联结在一起的背景下,企业的竞争正进入利益共享的合作竞争时代。企业的经营活动必须进行竞争,也有合作,是一种合作竞争的新理念。而这个理论的核心逻辑是共赢性,反映了企业战略要以博弈思想分析各种商业互动关系、与商业博弈活动所有参与者建立起公平合理的合作竞争关系为重点。中国石油大学(华东)经济管理学院提供的本期案例,意图便在
In the context of economic globalization and informationization closely connecting the world, the competition of enterprises is entering an era of cooperation and competition for benefit-sharing. The business activities of enterprises must be competitive, but also cooperation is a new concept of cooperation and competition. The core logic of this theory is win-win, reflecting that the strategy of enterprises should analyze various business interactions with game theory and focus on establishing fair and reasonable cooperation and competition with all players in business game activities. China University of Petroleum (East China) School of Economics and Management to provide the current case, the intent is