下个世纪:中国报业广告怎么变

• 作 者: 梁勤俭
• 出 处: 广告人
• 发表日期: 2000年02期
• 关键词: 报业广告 报业经济 报纸广告 报纸品牌 广告人 广告营业额 报业集团 中国广告 广告业 报纸发行

得益于改革开放和社会主义市场经济的全面推行,在20世纪的最后10多年里,我国的报业经济有了较大较快的发展,相当一部分报纸的质量(包括办报和经营)有了质的飞跃。与此同时,报业广告也得到长足进步。特别是20世纪

Thanks to the full implementation of the reform and opening up and the socialist market economy, in the last 10 years of the 20th century, the press economy in our country has enjoyed a fairly rapid development. The quality of a considerable part of newspapers (including newspaper reports and business operations) A qualitative leap. At the same time, newspaper ads have also made great strides. Especially the 20th century