论文部分内容阅读
中国的商业理论生产和传播产业已成规模,人们对这一日益庞大的产业急需保持必要的警醒。它是一个学问与生意浑然一体的奇怪体系,其中蕴含着不少学术泡沫和商业骗局。早在1996年,《经济学人》的商业版编辑约翰·米可斯维特(John Micklethwalt,现任《经济学人》主编)和管理版记者亚德里安·伍尔德里奇(Adnan Wooldridge)就对商业理论生态进行了深入的调查和剖析,并撰写了《企业巫医》(The Witch Doctors)一书。该书出版后反响强烈,12年间引来人们持续不断的评论或引用。直到去年年底,《经济学人》还就这一问题发表评论《What witch doctors?》。可惜的是,该书中文版于2007年1月由华夏出版社出版后在国内很少人关注,为此本刊特意节选该书的前言和结论,以飨读者。
China’s commercial theory of production and communication industry has become large-scale, people are urgently needed to keep the growing vigilance necessary warning. It is a weird system of learning and business, which contains many academic bubbles and commercial scams. As early as 1996, John Micklethwalt, now editor of The Economist’s editor-in-chief, and editor-in-chief Adnan Wooldridge, right Business Theories Ecology conducted in-depth investigation and analysis, and wrote The Witch Doctors book. After the publication of the book a strong response, 12 years lead to continuous comments or quotes. Until late last year, The Economist also commented “What witch doctors?” On the issue. Unfortunately, after the Chinese version of the book was published by Huaxia Publishing House in January 2007, few people pay attention to it in the country. To this end, we deliberately excerpt the preface and conclusion of the book to readers.