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知识产权是指权利人对其所创作的智力成果所享有的独占性使用的权利,具体包括商标权、专利权和著作权等权利形式。企业知识产权管理的有序进行,有利于保护企业的核心竞争力,也有利于保护投资者的利益。当前我国企业在知识产权管理过程中存在保护意识不强、缺乏知识产权保护战略和知识产权管理的专门机构等问题。企业知识产权管理的完善,则需要企业在经营活动中自觉树立知识产权保护的意识,建立知识产权战略,建构起专门的知识产权管理机构。
Intellectual property refers to the right holder’s right to use the monopoly enjoyed by his intellectual achievements, including the rights of trademarks, patents and copyrights. The orderly conduct of intellectual property management of enterprises helps to protect the core competitiveness of enterprises and also protects the interests of investors. At present, Chinese enterprises have some problems in the process of intellectual property management, such as weak protection awareness, lack of intellectual property protection strategy and special institutions for intellectual property management. The improvement of enterprise intellectual property management requires enterprises to consciously establish the awareness of intellectual property protection in their business activities, set up an intellectual property strategy and establish a special intellectual property management institution.