数字化出版的新传播特点及其趋势

• 作 者: 李林容
• 机 构: 西南政法大学全球新闻与传播学院,
• 出 处: 出版发行研究
• 发表日期: 2017年07期
• 关键词: 数字化出版 虚拟现实 微传播

新兴数字技术让传播媒介的边界瓦解,传媒格局和生态被重塑。这些变化必然会给大众的生活方式、思维方式、阅读方式、体验方式等带来新动向,也必然促使出版业呈现出新的传播特点和发展趋势。本文从数字化出版角度,分析其虚拟现实传播、智能化传播、社交化传播、微传播、体验式传播的特点。

Emerging digital technologies have disrupted the boundaries of the media, reshaping the media landscape and ecology. These changes will inevitably bring new trends to the general public’s way of life, ways of thinking, ways of reading and ways of experience, and will inevitably prompt the publishing industry to show new characteristics of communication and development trends. This article analyzes the characteristics of virtual reality communication, intelligent communication, social communication, micro-communication and experiential communication from the perspective of digital publishing.