论文部分内容阅读
在国际经济环境不确定、国内经济新常态的发展环境下,各行各业都在探索新的增长模式,各行业在增长驱动引擎上呈现出:消费升级带动持续增长,数字化引领变革的双驱动共性。越来越多的品牌意识到必须用全渠道沟通的视角,以不同渠道间的互补和共进的思路,去追赶中国消费者品质升级的脚步。2016年数字化的技术创新率先带来了媒体传播模式的变革,“连接”带来了更加多元、立
Given the uncertainty of the international economic environment and the development of a new normal of the domestic economy, all walks of life are exploring new modes of growth. Various industries are showing growth drive engines: the dual-drive commonality of digital upgrades that leads to sustained growth in consumption upgrading . More and more brands are aware of the need to use the perspective of omnichannel communication to catch up with the pace of upgrading the quality of Chinese consumers with the ideas of complementarity and co-existence among different channels. Digital technology innovation in 2016 took the lead in the transformation of the media communication mode, “Connection ” has brought more diversity, legislation