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2006年,商用投影机市场爆发出前所未见的巨大潜力。IDC预测数据显示,在2006年中国投影机整体市场销量的47．6万台中,商用市场将占到33％,即15．6万台,同比增长近50％。无论是内部会议、日常培训,还是提案演示,投影机在现代商务应用中扮演着越来越重要的角色。面对商务市场这块越来越大的蛋糕,各投影机生产厂商纷纷拿出18般武器:部分厂商高举娱乐大众化的旗帜,将低价进行到底。而其他一些厂商则在2006年年底展开了各种降价、促销攻势,从音箱到加湿器,通过投影机以外的附加价值来吸引消费者的目光。而作为连续9年中国投影机市场的领导者,爱普生给出的答案是:以创新的人性化设计来赢得用户。
In 2006, the commercial projector market exploded with unprecedented potential. IDC forecast data show that in 2006 the total market sales of China projector 476,000 units, the commercial market will account for 33%, or 156,000 units, an increase of nearly 50%. Projectors play an increasingly important role in modern business applications, whether they are internal meetings, day-to-day training, or presentation of presentations. The face of the growing commercial market cake, the projector manufacturers have come up with 18 kinds of weapons: some manufacturers hold high the banner of entertainment, the low price in the end. Other manufacturers launched various price reduction and promotion offensives by the end of 2006, from loudspeakers to humidifiers to attract the attention of consumers through the added value beyond the projectors. And as the leader of 9 consecutive years in China projector market, Epson gives the answer is: to win the user with innovative user-friendly design.