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在信息科学技术的飞速发展和传播媒介融合的背景下,信息的传播带来质的变革,深刻改变了以往信息传播的形成条件、传播方式和影响效果。同样,依托于传播技术的中国主流意识形态的建设也面临着前所未有的新问题与新挑战。新媒体背景下中国意识形态的教育者与被教育者之间的信息不对称情况大大地消弱,原有主流意识形态的传播模式也随之被打破。中国主流意识形态对社会的控制能力被弱化。要想在这种背景下始终占领着舆论阵地,需要意识形态的建设者更深入的思考。
With the rapid development of information science and technology and the integration of media, the dissemination of information has brought about qualitative changes and profoundly changed the formation conditions, modes of transmission and impact of previous information dissemination. Likewise, the construction of China’s mainstream ideology, which relies on the dissemination of technology, is also facing unprecedented new problems and challenges. Under the new media background, the situation of asymmetric information between Chinese ideological educators and those who are educated has been greatly weakened. As a result, the dissemination mode of the original mainstream ideology has also been broken. China’s mainstream ideology has weakened its ability to control the society. To occupy public opinion positions in this context all the time requires deeper thinking by ideological builders.