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电视新闻报道中,记者的电视新闻发稿采用率同写作水平有非常紧密的关系,而这一点往往容易被忽视。对比一下国外的电视新闻报道,我国在理论研究层面对电视新闻写作的规律探究十分薄弱;在实际应用层面有一些违背规律的作法被误解为是优秀的写作方法。电视新闻写作要时时想到观众,从观众的收视逻辑出发,为观众的眼睛写作。
In the case of television news reports, there is a very close relationship between the adoption rates of journalists’ press releases and the writing standards, which are often easily overlooked. Compared with the foreign television news reports, our country has a very weak inquiry into the law of the television news writing at the theoretical research level. There are some ways of violating the law at the practical level that are misunderstood as excellent writing methods. Television news writing always think of the audience, starting from the viewer’s viewing logic, writing for the audience’s eyes.