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1995年8月第五届全国公关理论研讨会的主题是“公关策划”。会议认为,公关策划是中国公关事业发展的一个新阶段,要求公关学术理论研究应把解决公关的应用问题提上议事日程。同年11月,《公关世界》在卷首语发表该刊编辑部所撰《勇于实践,拿出精品》一文,此文是对研讨会内容的深化,十分鲜明地提出了中国公关界要参与公关实践这一重大问题。此后1996年第6期的《公关世
The theme of the Fifth National Symposium on Theory of Public Relations in August 1995 was “PR Planning.” The meeting held that public relations planning is a new stage in the development of China’s public relations undertaking. It is demanded that research on public relations academic theories should put the application of public relations measures on the agenda. In November of the same year, “PR World” published an article titled “Be Practical and Outstanding,” which is edited by the editorial department. This article deepens the contents of the seminar and puts forward quite clearly the Chinese public relations community to participate in public relation practice This major issue. Since 1996, No. 6 of "public relations world