论文部分内容阅读
我是温州昌隆房地产经纪有限公司的策划人员。有时候觉得,做房产策划就跟形象设计师差不多。只不过房产更加注重一招一式的功利性。当然,工作了一段时间后,也发现其中有不少套路捷径。所以呢,本文的定位就是一本房产策划傻瓜书。言不赘述,下面就把个人的一些心得体会讲出来和大家讨论讨论。第一种境界,日:产品概念,看山是山这个境界的策划,往往停留在产品本身的表面。其在策划中的阶段性类似于《诗经》在我国诗歌中的地位——朴素主义阶段。这种策划思路的展开,围绕着产品的支持点而发生、延伸,并从中去寻找产品本身的特质。比如,A项目的小区规划中,充分利用了所处位置的河
I am Wenzhou Changlong Real Estate Brokerage Co., Ltd. planners. Sometimes think real estate planning is almost the same as the image designer. Only real estate more pay attention to one by one utility. Of course, after working for a period of time, I also found that there are quite a few routines in it. So, this article’s position is a real estate planning fool book. Without going into details, let’s talk about some of my personal experiences and discussion. The first state, day: product concept, see the mountain is the planning of the state, often stay in the surface of the product itself. Its stage in planning is similar to that of the Book of Songs in Chinese poetry - the naive stage. This planning ideas started around the product support point occurred, extended, and from there to find the product itself. For example, A plot of the project area, take full advantage of the location of the river