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“互联网+”时代,农村电商的发展呈现良好的发展态势,吸引着越来越多的人参与其中。粤北地区,相比于毗邻的珠三角地区,由于经济发展水平低,加之交通不够便利,农村电子商务人才请不来留不住,如果能依靠粤北职业院校培养出更多本地用得上留得住的电子商务人才,结合韶关本地特色农产品,就能够极大促进韶关电子商务的发展。本文以粤北职业院校为例,在分析农村电商人才培养存在问题的基础上,提出了政企校协同培育的路径,以提高农村电商人才培育的针对性和有效性。
“Internet + ” era, the development of rural e-commerce has shown a good momentum of development, attracting more and more people involved. In northern Guangdong, compared with the adjacent Pearl River Delta region, due to the low level of economic development and the lack of convenient transportation, rural e-commerce talent can not stay or not. If we can rely on vocational schools in northern Guangdong to cultivate more local use E-commerce professionals who stay on the ground, combined with local characteristics of Shaoguan agricultural products, can greatly promote the development of e-commerce in Shaoguan. Based on the analysis of the existing problems of cultivating rural e-commerce talents in rural areas, this paper takes the vocational colleges in northern Guangdong as an example. Based on the analysis of the existing problems in the cultivation of rural e-commerce talents, this paper puts forward the path of co-cultivation between government and enterprises in order to improve the pertinence and effectiveness of rural e-commerce talents cultivation.