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导向是灵魂,是决定新闻舆论事业成败的生命线。不管媒体如何发展、舆论格局如何变化,我们都要时刻绷紧导向这根弦,不断提高舆论引导能力,使新闻传播工作更好地服务党和国家工作大局。推进传统媒体和新兴媒体融合发展,是党中央着眼巩固宣传思想文化阵地、壮大主流思想舆论作出的重大决策部署。习近平总书记强调,
Guidance is the soul and the lifeline that determines the success or failure of news media. Regardless of how the media develops and how the media landscape changes, we must always be tense to this string and continuously improve the ability of media guidance so that news media can better serve the overall work of the party and the state. Promoting the integration and development of traditional media and emerging media is a major policy decision made by the Central Party Committee in consolidating propaganda and ideological and cultural positions and expanding the mainstream media. General Secretary Xi Jinping stressed: