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汉字是代表中国文化的具有丰富内涵的符号,在标志设计中有着广泛的应用。本文从汉字造字的表意性、结构的图案性以及书法的艺术性三个角度研究了汉字在现代艺术设计中的具体应用。
Chinese characters represent the rich connotation of Chinese culture and have a wide range of applications in logo design. This paper studies the specific application of Chinese characters in modern art design from three aspects: ideographic character of Chinese characters, pattern of structure and calligraphic artistry.