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伴随着经济社会的迅速发展和信息技术的突飞猛进,传媒行业也走向另一个新的方向——媒介融合。媒介融合是在传统媒体与新媒体从对立碰撞转向融合依存的背景下提出的,它反映着社会发展深层次的趋势和必然性,对整个社会今后的发展产生重要的影响。为了及时跟上时代的发展变化和探索传统媒体的转型之路,就必须交流媒介融合背景下电视新闻传播的走向,增强电视新闻的影响力,找到电视新闻的新起点。
With the rapid economic and social development and the rapid development of information technology, the media industry has taken another new direction - media convergence. The media fusion is put forward against the background of the traditional media and new media changing from confrontation to integration. It reflects the deep-seated trends and inevitability of social development and has an important impact on the future development of the entire society. In order to keep abreast with the development and changes of the times and to explore the transformation of traditional media, we must exchange the trend of television news dissemination in the context of media convergence, enhance the influence of television news and find a new starting point for television news.