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在制定积分制规则时,你是想着要回馈老顾客,还是为了抢夺竞争对手的顾客而赚更多的钱?这是善恶之分。【觉察】之二以前我对积分制(这里也就是指会员制)是极其反感的。这是出于积分制中隐含的促销、推销、宣传的元素,以及激发了人们的贪欲和为了利益而你争我抢、有你无我的残酷的、肤浅的竞争的心理。因此,也从未认真思考过积分制这个营销现象。今天,偶然看到一款产品的积分制的宣传手册。上网查了查它的会员积分制度、兑换的礼品、产品的价格、宣传视频以及在网上的销量,猛然觉察到积分制背后的良心问题。现在,就对积分制做些冥想。
Are you thinking of repaying your old customers or making more money to snatch your competitors’ customers when making points rules? That’s good and evil. I perceived the two before I point system (also refers to the membership system) is extremely disgusted. This is out of the points system implied in the promotion, marketing, promotion of the elements, as well as inspire people’s greed and for the benefit you fight me, you have no my cruel, super-shallow competition psychology. Therefore, never seriously thought of this point of the marketing system. Today, I happened to see a product of the points system brochures. Checked out of the Internet to check its membership points system, the exchange of gifts, product prices, promotional videos and online sales, suddenly aware of the points behind the conscience problem. Now, do some meditation on the point system.