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世界经济与社会自然发展联盟首席经济学家江濡山博士认为,从传统经济学角度讲,企业的“本能”就是追求利润最大化,但在企业如何认识“利润”并有效创造“利润”这个问题上,首先,不能把追求利润设定为企业的唯一标准,应当从社会发展、人类进步等各方面综合考虑。其次,企业的生存与发展对企业家来说,有两方面的个人收益:一是满足个人财产的最大化需求;二是个人才能及由此而产生的个人形象得到社会认可。企业的生存
According to Dr. Jian-Shan Jiang, chief economist of the World Federation for Economic and Social Development, from the perspective of traditional economics, the “instinct” of the enterprise is the pursuit of profit maximization, but how to recognize and effectively create “profit” in the enterprise First of all, we can not consider the pursuit of profit as the sole criterion of an enterprise. We should consider all aspects of social development and human progress. Second, the survival and development of enterprises for entrepreneurs, there are two personal benefits: First, to meet the needs of the maximum personal property; Second, personal talent and the resulting personal image of social recognition. Business survival