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兼具内容属性和社交属性的视频直播伴随着移动互联网的爆发,更是在互动性、社交性与便捷性方面占得先机,让直播行业迅速进入“随走、随看、随播”的3.0移动视频直播时代。直播,究竟是持续火爆的风口,还是一场华丽的资本泡沫?在过去的一年里,直播到底有多火?美宝莲纽约的一次发布会就邀请了Angelababy及50位网红同步直播,2小时直播吸引了500万人收看,卖出10000支口红,转化销售了140多万元。以打擦边球营销出名的杜蕾斯
With the content attributes and social attributes of live video With the outbreak of the mobile Internet, but also in the interactive, social and convenience of the initiative to take the lead in the broadcast industry to quickly enter the “go, see, on-demand ”3.0 mobile video broadcast era. Live, whether it is sustained hot air outlet, or a gorgeous capital bubble? In the past year, live in the end how fire? Maybelline New York’s conference invited Angelababy and 50 broadcast red net live, 2 hours Live 500 million people watched, sold 10,000 lipsticks, converting sales of more than 140 million. Durex to farewell to the famous marketing Durex