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在新医改的背景下,既带来了难得的机遇,又带来了巨大的挑战,必须深刻领悟、积极应对;品牌和能力是医院未来生存的根本,目前已进入深化文化、做大品牌的关键时期;在当今医疗市场的激烈竞争中,医院文化发挥着越来越大的作用,它关系到医院在市场竞争中的成败,关系到医院的生存发展。可以说,医院文化是未来医院管理的主流,是医院发展的必然选择。
In the context of new medical reform, not only brought a rare opportunity, but also brought great challenges, we must profound insight, positive response; brand and ability is the fundamental survival of the hospital, the current has entered the deepening of culture, big brand In the critical period of today’s medical market, the hospital culture plays an increasingly important role in the competition of the medical market. It is related to the success or failure of the hospital in market competition and the survival and development of the hospital. Can be said that the hospital culture is the mainstream of future hospital management, hospital development is an inevitable choice.