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在经济全球化趋势下,通过实施区域品牌运营,形成强大的竞争优势,参与国内外市场竞争,是产业集群企业运用的重要经营方式。本文通过分析重庆市产业集群与区域品牌的状况,提出产业集群区域品牌运营模式理论,分析区域品牌运营模式在重庆市电子信息产业中的应用,有利于推动重庆市产业集群实施区域品牌运营,有利于区域品牌运营模式理论运用于实践,并在实践中得以验证。
Under the trend of economic globalization, it is an important mode of operation for industrial cluster enterprises to implement regional brand operation, form strong competitive advantage and participate in domestic and international market competition. By analyzing the status of industrial clusters and regional brands in Chongqing, this paper puts forward the theory of regional brand operation mode of industrial clusters, analyzes the application of regional brand operation patterns in Chongqing’s electronic information industry, and promotes the implementation of regional brand operations of industrial clusters in Chongqing. There are Benefit from the theory of regional brand operating model applied to practice, and in practice can be verified.