市场推广活动的执行与控制 ——欣复康绵阳市场中型活动实战操作

• 作 者: 叶波
• 出 处: 销售与市场
• 发表日期: 2001年05期
• 关键词: 绵阳 市场推广活动 终端网络 绵阳市区 产品知名度 实战操作 市场潜力 外部关系 组织结构 绵阳市

成都市场部从10月底接手绵阳市场以来,面临一个地域广阔,具备相当潜能的市场。为了树立品牌形象,提高产品知名度,挖掘市场潜力,市场部在对绵阳的组织结构、终端网络、外部关系等方面作了积极的改善,并围绕中型活动的必要性、可行性进行了一系列的调研后,决定2000年12月29日在绵阳市区举行中型活动。

Since the Chengdu Market Department took over the Mianyang Market from the end of October, it has faced a vast market with considerable potential. In order to establish a brand image, increase product awareness, and tap market potential, the Marketing Department has made positive improvements in Mianyang’s organizational structure, terminal networks, and external relationships, and has conducted a series of activities centering on the necessity and feasibility of medium-sized activities. After the investigation, it was decided to hold a medium-sized event in Mianyang on December 29, 2000.