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1997即将过去,与以往任何一年相比,这一年的PC市场可谓颇有特点。其一,上半年过于冷落,下半年则过于热闹,前后相比,反差强烈;其二,少数厂商沉着迈进,多数厂商不知所从,勉强跟进,两两相比,态势截然不同;其三,原已成就势力的老名牌大名牌,多持守势,把更多的工夫直接下在销售渠道的管理控制上,而下半年起陆续进入市场的国产新品牌,大张旗鼓造声势,且不断在价格上大做文章,与老名牌厂商壁垒分明对着干,显现一派瞬间的热闹。
1997 is about to pass, and the PC market of this year is quite characteristic as compared with any previous year. First, it was too cold in the first half of the year and too lively in the second half of the year. Contrastingly, the contrast was strong. Secondly, as the few manufacturers moved forward calmly, most manufacturers did not know where they were and they managed to follow suit. The situation was quite different from each other. , The old name brands that have already made their mark are more conservative and keep more control over the management of the sales channels. However, the new domestic brands that have entered the market in the second half of the year have created great momentum and are constantly in price On a big fuss, with the old brand-name manufacturers clearly facing the barriers, showing a party lively.