看好你的“心理钱包”

• 作 者: 吕建中
• 出 处: 价格与市场
• 发表日期: 1994年12期
• 关键词: 买东西 吕建中 花几 购买行为 支付能力 消费价值观 参照标准 激光唱盘 收入水平 个人收入

看好你的“心理钱包”吕建中时下，人们口袋里的钱普遍比过去多了，市场供应也丰富了，有的商品甚至出现了滞销和积压，按说大多数人不应该感到价格上涨的压力。但经常出去买东西的消费者普遍感到物价太高，而且个别商场的价格高得＂邪乎＂。尽管如此，买东西的顾客依然有...

Optimistic about your “psychological wallet” Lv Jianzhong nowadays, people’s money in the pocket is generally more than the past, the market supply is also abundant, and some products even appeared in the unmarketable and backlog, in the opinion that most people should not feel the pressure of price increases. However, consumers who often go out and buy things generally feel the prices are too high, and the prices of individual shopping centers are “fantastic.” In spite of this, the customers who buy are still ...