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基层电视新闻作为电视新闻媒体的主要组成部分,对基层新闻消息的传播具有重要的作用。特别是基层电视新闻是与基层群众接触最为紧密的新闻节目,也是向基层群众有效传达国家政策法律规范的重要途径。然而,近几年,基层电视新闻出现较多的问题,如模式单一、新闻质量低、传播途径不多等,导致很多基层群众对基层电视新闻关注度下降,直接影响新闻的传播力。鉴于此,本文针对影响基层电视新闻传播力的问题进行分析,针对问题提出有效的解决策略,改善基层电视新闻的传播力。
Grassroots television news, as the main component of television news media, plays an important role in the dissemination of grassroots news and information. In particular, grass-roots television news is the most closely watched news program with the grass-roots masses and an important way to effectively convey to the grass-roots masses the legal norms of national policies. However, in recent years, there have been many problems in the basic television news, such as a single model, low quality of news and few channels of transmission. As a result, many grassroots people have become less concerned with the news of grass-roots television and have a direct impact on the dissemination of news. In view of this, this article analyzes the problems that affect the grassroots television news transmission, puts forward effective solutions to the problems and improves the dissemination of grassroots television news.