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近年来,随着专业读者获取知识和信息方式的多样化,传统专业工具书市场规模下滑明显。文章以第三届出版政府奖提名奖作品《细菌名称双解及分类词典》为例,说明专业图书编辑对所从事专业进行深耕细作,选好目标人群,明确收词范围,细致策划词典专业化功能,认真遴选作者队伍,并做好营销工作,在市场不利的条件下,仍能实现专业工具书社会效益和经济效益的良好统一。
In recent years, with the diversity of professional readers acquiring knowledge and information, the market size of traditional professional reference books has been declining significantly. The article takes the title of the Second Publication of Government Prize Nomination Prize “Bacteria Name Double Solutions and Classification Dictionary” as an example to illustrate that professional book editors carry on deep plowing and fine work on their major, select the target population, clarify the scope of the receipt, and carefully plan the dictionary specialization Function, conscientiously select the author team, and do a good job in marketing, under the adverse market conditions, can still achieve professional reference book social and economic benefits of a good unity.