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当前,电视技术正在经历着上天入地和数字化发展的深刻变革,与信息高速公路和多媒体的融合也指日可待。除中央电视台8套节目以外,全国已有近三十个省级电视台实现了上星播出,占到全国省级台总数的80％左右。随着各省有线电视网络的建设与发展,各上星省级台的落地问题也将通过对等落地的方式很快解决,荧屏竞争将在全国范围内更加激烈地展开。这对于经济实力差从而节目制作力量也小的电视台来说,是一个非常难得的机遇。也是十分严峻的挑战。一方面,电视节目上星
At present, television technology is experiencing profound changes in the development of heaven and earth and its integration with the information superhighway and multimedia is just around the corner. In addition to 8 sets of programs of CCTV, nearly 30 provincial-level TV stations nationwide have been broadcast on the satellite, accounting for about 80% of the total number of provincial-level TV stations nationwide. With the construction and development of CATV networks in various provinces, the issue of landing of all provincial and provincial top-level stations will also be resolved quickly by means of peer-to-peer landing and screen competition will be more intense nationwide. This is a very rare opportunity for a TV station that has poor economic performance and thus low program production power. It is also a very serious challenge. On the one hand, television shows star